Keel Soft Toys

Keel Toys is one of the largest designer, importer and exporters of soft toys in the UK with an extensive blue chip customer base. We continually strive to maintain this position, developing relationships with our customers built on trust, excellence, quality of service and innovative design from our in-house team.

Established in 1947, Keel Toys is a third generation, family run business, under the directorship of brothers, Richard, David, John and James Keel. Each plays an active role within the company on a daily basis in the capacity of Managing Director, Financial Director, Sales Director and Marketing Director respectively.

Keel Toys prides itself on its ever-evolving, beautifully designed and manufactured, competitively priced products. Our UK based design department provides a lynch pin role in the company’s structure. Our expert teams of product designers, graphic designers and illustrators work in collaboration with other departments within the company to create our market leading range of soft toys.

We combine innovative design with cutting edge fabrics, technologies and finishing techniques to create the most modern and more importantly beautiful range of soft toys in the market place today! … and by the way we have a lot of fun doing it too!